Social Media Strategist
Watermark Retirement Communities has been a leader in the senior housing industry for over 30 years, and our commitment to a strong, positive culture is a significant part of how we achieve that industry leadership.
When you walk through the front door of one of our communities, you can feel something special there.
This atmosphere comes from a culture of personal, authentic human connection.
We invite you to be part of a team where you are encouraged each day to slow down, see the value in every person, and build connections.
As a Watermark associate, you will touch lives and create stories, but what you will receive far exceeds what you will give.
As one of the Top 25 Best Workplaces for Aging Services by the Great Place to Work Institute, Watermark is committed to offering unique benefits like Dayforce Wallet to improve the lives of our associates.
Dayforce Wallet enables our associates to access earnings on the go as wages are available, free of charge.
Watermark is focused on keeping our communities healthy and our residents thriving through leading edge technology and well-being programs that benefit our entire Watermark family.
Learn more Stay Safe.
Be Well.
We are proud of the talented and nurturing associates that have chosen to work for Watermark, and we honor each of them.
Join a company that celebrates people, their stories, and their meaningful interactions--because every interaction matters.
Watermark Retirement Communities has been a leader in the senior housing industry for over 30 years, and our commitment to our associates and a strong, positive culture is a significant driver of this success.
When you walk through the front door of one of our communities, you will feel something special; an atmosphere of personal, authentic human connection.
We call it making Ripples.
We invite you to be a part of a team where you are encouraged each day to slow down, see the value in every person, create Ripples, and share stories that celebrate life and the human connection.
We are proud of the talented and nurturing associates that have chosen to work for Watermark, and we value each and every one.
Join us in creating culture one story at a time! With growth comes great opportunity and the right candidate for us will have the experience and the ability to spearhead the development and execution of multiple social media campaigns for Watermark Retirement Communities.
We will be relying on you for our planning, deployment of campaigns, budget management, and campaign optimization, audience testing, and reporting of results back to leadership.
You will be working closely with our strategists, copywriters, website manager, video producers and CEO to the successful development and launch of all paid media assets and campaigns.
We are looking for candidates with the following skills:
Activating, managing and optimizing digital marketing campaigns on social media platforms, including Facebook/Instagram, Twitter, and LinkedIn, as well Paid Search via Google Ads and programmatic display campaigns Develop and implement a national social media strategy Coordinate with a talented marketing team to incorporate the social media strategy with all marketing channels Develop social media calendars for our organization Develop and conduct social media training Audit social media posts to ensure brand compliance Leadership and strong communication skills Hootsuite experience is a plus Management of daily platform activities in adherence to frequency requirements, desired engagement and overall performance Analysis and development of insights to inform the creation of optimal content and assets.
Reporting on a regularly scheduled basis of progress toward monthly/quarterly/annual target performance metrics.
Partnering with cross-disciplinary teams to identify opportunities for clients to drive better results through digital media campaign What you will need for this position:
3
years of experience as a Social Media Strategist or similar rolePractical knowledge of SEO and web traffic metricsExperience with doing audience and buyer persona researchGood understanding of social media KPIsFamiliarity with web designOutstanding multitasking skillsCritical thinker and problem-solving skillsTeam playerGood organizational and time-management skillsGreat interpersonal and communication skillsBA degree in Marketing or similar relevant field What you can expect from us:
Great benefits Excellent national and regional support Great opportunity to grow with a growing senior housing company An extraordinary company culture A seat at the table Watermark Retirement Communities, Inc.
is an equal opportunity employer, Minority/Female/Disability/Veteran/LBGTQ - proudly embracing diversity in all of its manifestations.
Watermark Retirement Communities, Inc.
is not accepting unsolicited assistance from search firms for this employment opportunity.
Please, no phone calls or emails.
All resumes submitted by search firms to any associate at Watermark or its affiliates via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Watermark Retirement Communities, Inc.
No fee will be paid in the event the candidate is hired by Watermark as a result of the referral or through other means.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
When you walk through the front door of one of our communities, you can feel something special there.
This atmosphere comes from a culture of personal, authentic human connection.
We invite you to be part of a team where you are encouraged each day to slow down, see the value in every person, and build connections.
As a Watermark associate, you will touch lives and create stories, but what you will receive far exceeds what you will give.
As one of the Top 25 Best Workplaces for Aging Services by the Great Place to Work Institute, Watermark is committed to offering unique benefits like Dayforce Wallet to improve the lives of our associates.
Dayforce Wallet enables our associates to access earnings on the go as wages are available, free of charge.
Watermark is focused on keeping our communities healthy and our residents thriving through leading edge technology and well-being programs that benefit our entire Watermark family.
Learn more Stay Safe.
Be Well.
We are proud of the talented and nurturing associates that have chosen to work for Watermark, and we honor each of them.
Join a company that celebrates people, their stories, and their meaningful interactions--because every interaction matters.
Watermark Retirement Communities has been a leader in the senior housing industry for over 30 years, and our commitment to our associates and a strong, positive culture is a significant driver of this success.
When you walk through the front door of one of our communities, you will feel something special; an atmosphere of personal, authentic human connection.
We call it making Ripples.
We invite you to be a part of a team where you are encouraged each day to slow down, see the value in every person, create Ripples, and share stories that celebrate life and the human connection.
We are proud of the talented and nurturing associates that have chosen to work for Watermark, and we value each and every one.
Join us in creating culture one story at a time! With growth comes great opportunity and the right candidate for us will have the experience and the ability to spearhead the development and execution of multiple social media campaigns for Watermark Retirement Communities.
We will be relying on you for our planning, deployment of campaigns, budget management, and campaign optimization, audience testing, and reporting of results back to leadership.
You will be working closely with our strategists, copywriters, website manager, video producers and CEO to the successful development and launch of all paid media assets and campaigns.
We are looking for candidates with the following skills:
Activating, managing and optimizing digital marketing campaigns on social media platforms, including Facebook/Instagram, Twitter, and LinkedIn, as well Paid Search via Google Ads and programmatic display campaigns Develop and implement a national social media strategy Coordinate with a talented marketing team to incorporate the social media strategy with all marketing channels Develop social media calendars for our organization Develop and conduct social media training Audit social media posts to ensure brand compliance Leadership and strong communication skills Hootsuite experience is a plus Management of daily platform activities in adherence to frequency requirements, desired engagement and overall performance Analysis and development of insights to inform the creation of optimal content and assets.
Reporting on a regularly scheduled basis of progress toward monthly/quarterly/annual target performance metrics.
Partnering with cross-disciplinary teams to identify opportunities for clients to drive better results through digital media campaign What you will need for this position:
3
years of experience as a Social Media Strategist or similar rolePractical knowledge of SEO and web traffic metricsExperience with doing audience and buyer persona researchGood understanding of social media KPIsFamiliarity with web designOutstanding multitasking skillsCritical thinker and problem-solving skillsTeam playerGood organizational and time-management skillsGreat interpersonal and communication skillsBA degree in Marketing or similar relevant field What you can expect from us:
Great benefits Excellent national and regional support Great opportunity to grow with a growing senior housing company An extraordinary company culture A seat at the table Watermark Retirement Communities, Inc.
is an equal opportunity employer, Minority/Female/Disability/Veteran/LBGTQ - proudly embracing diversity in all of its manifestations.
Watermark Retirement Communities, Inc.
is not accepting unsolicited assistance from search firms for this employment opportunity.
Please, no phone calls or emails.
All resumes submitted by search firms to any associate at Watermark or its affiliates via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Watermark Retirement Communities, Inc.
No fee will be paid in the event the candidate is hired by Watermark as a result of the referral or through other means.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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